Tag Archives: PM Society Awards

Havas Lynx comes out on top with 5 golds at the prestigious PM Society Awards

Leading healthcare communications agency, Havas Lynx, has celebrated an unprecedented number of big wins at the prestigious Pharmaceutical Marketing Awards  (PM Society Awards).  The Manchester based agency collected a total of five golds, four of which were won for its innovative “Change the face of HIV” campaign for Viiv healthcare.  This year’s awards sweep of gold, silver and bronze takes the agencies total to an incredible 36 PM Society wins in the past six years.

Competition this year was tougher than ever, with entries from a total of 51 agencies and 83 in-house creative teams.  Havas Lynx’s record-breaking ten accolades were achieved in recognition of its innovative work across a variety of therapy areas and categories.

The PM Society Awards are widely regarded amongst the most esteemed in the pharmaceutical healthcare sector, and is the biggest annual gathering in the industry. They are unique among healthcare creative awards in that they include categories judged by healthcare professionals – the targets of the work (TARGET) – as well as a creative panel from the industry (CRAFT).

Havas Lynx’s gold awards comprised of:

Best primary care advertisement – Change the face of HIV for Viiv healthcare (TARGET)

Best advertisement campaign – Change the face of HIV for Viiv healthcare (CRAFT)

Disease awareness – Sun safety on site for HSS Hire supported by Cancer Research UK (CRAFT)

Best Primary Care Campaign – Change the face of HIV for Viiv healthcare (CRAFT)

Best Film – Change the face of HIV for Viiv healthcare (CRAFT)

Dave Hunt, Havas Lynx CEO, said:

“We’re incredibly proud to have smashed our own awards record and been recognised at the PM Society Awards, despite incredibly tough competition.  

“Our strategy to invest heavily in our creative capabilities over the past few years has really paid dividends and we now have a studio team of over 75, and a total of eight hugely talented Creative Directors.  This month we’re delighted to be welcoming Tim Jones to the team, a truly stand-out, multi-award winning Creative Director, who brings with him a wealth of experience in consumer and HCP campaigns.

“As an agency we are constantly evolving, and we are dedicated to creating profound work that has real impact. These awards are recognition of that and testament to our hard work.  It’s real a privilege to work closely with our clients, whose ground-breaking work inspires us on a daily basis.”   

About HAVAS LYNX

Informed by experience and driven by innovation, the people of Havas Lynx are agents of the next era in health.

Dedicated to helping clients connect consumers, professionals and brands with information, services, and influences to drive new relationships and better outcomes. Comprised of what was formerly known as Euro RSCG Life 4D and Creative Lynx, Havas Lynx has offices in New York, Manchester and London. A member of the Havas Health global network.

Website: www.havaslynx.com

YouTube: www.youtube.com/user/HavasLynx

Twitter: @HavasLynxEU

Instagram: www.instagram.com/havaslynxeu/

Facebook: www.facebook.com/HAVASLYNXEurope

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LYNX London; What is the ambition for an agency start-up?

Agency expansion, by David Hunt

Emergence of a great team? High profile account wins? Excellent financial performance? Awards? 18 months in and HAVAS LYNX London have ticked every box.

The team is spread over two locations. I’m sure management consultants would describe it  as on-shoring and outline the benefits in cost efficiencies. Being very smart, they would also talk about even greater savings with alternate locations – quality is not everyone’s priority. Quality is LYNX London’s number one priority. We describe it as an agency, a modern agency, defined by expertise and not geography. Combining the creative & digital pedigree of Manchester, with the strategic and scientific expertise of London. We know the benefit is a best-in-class service.

HAVAS LYNX London

HAVAS LYNX London

The teams don’t share an office, rarely take lunch & have entirely different accents, yet they are tight knit & getting closer, creative & getting bolder, innovative & getting smarter. At the heart of their success are the people. From junior developers in Manchester through to account directors in London, the team is blessed with intelligence and drive.

The team that a client sees is important, but so too are the experts behind the scenes. Last year HAVAS LYNX London collected a number of high profiles accounts, through their exceptional service and high quality product. The team front-of-house and the guys in the kitchen aligned to the needs of the client. And fiercely determined too.

But it would be wrong to say it has all been easy, it has not. They have to make every communication count, but in a world when meetings are often bloated & ineffective perhaps this represents another strength. The creative leads are not just across the office, but equally they have few disruptions and an atypical opportunity to focus. Cultures are more difficult to align, but more rewarding when they do. Maybe it is harder, evidence would suggest it’s certainly worth it.

Since 2009 and a record award haul of 6 wins at the PM Digital Awards, HAVAS LYNX have had unprecedented success at industry events. Before that first glorious night, I remember attending countless events without success. As the saying goes, good things come to those that wait. It is with a slight twinge of jealousy, that LYNX London only had to wait 12 months to win their first significant gong – Digital Campaign at the PM Society Awards. Entirely deserved.

But their greatest achievement? Every member of the team contributing to a culture of success. From the top to the bottom, from the Manchester-based studio to the account team of London, from ping-pong to pitches, they want to win every time (and so far do).