This week officially marks the 30th year for Havas Lynx, so in the spirit of all things Lynx, we’re taking this opportunity to revisit the archives to see how we’ve gone from a team of two to become a powerful global healthcare communications agency with offices in Manchester, London and New York.
1986 – 1999
When we opened our doors as Creative Link, our aim was to work with clients who could bring about ‘positive social change’. Before three years were up, we’d won our first Pharmaceutical Marketing Award for our work with Rheumox, marking the beginning of our successful path in pharmaceuticals. The win was followed by a challenging pitch for Aricept, the first Alzheimer’s disease treatment. For patients and carers, this was the first glimpse of hope and the potential of a better outcome. Winning the pitch, we launched what became the world’s gold-standard treatment for Alzheimer’s disease.
During the ‘90s, we also worked for our home city, branding and launching Manchester Arena; acting as sole creative agency for Manchester’s 2002 Commonwealth Games bid and designing the book: ‘Manchester – A Celebration’, part of the 1996 Olympic bid.
Remaining committed to our city, when the IRA bomb struck in 1996; the British Government and Manchester City Council enlisted us (now named Creative Lynx) to create the briefing package for the rebuilding and re-planning of Manchester city centre. We launched the package worldwide and Manchester came back, alive and kicking.
2000 – 2008
Whilst the ‘80s and ‘90s were time to build our business and reputation, the ‘00s were definitely time to build the team. We recruited four future directors and gained one of our biggest and longest-term clients who would contribute to the new shape of the agency; at the forefront of pharma.
In 2008, we found our new home in Princess Street; our founder, Stuart Wilson, stood down after 22 years at the helm, and the Senior Leadership Team as you know it today, stepped up. The year after, we were appointed to the London 2012 Olympic design and artwork rosters, the only Northwest agency from 13,000 others.
2009 – 2016
The last seven years have been some of the most instrumental in Lynx’s development and in 2012, we merged with Havas Worldwide and opened up our first offices in New York and London; our new name, Havas Lynx.
Externally, our work has had a profound impact on patients, healthcare professionals and the wider industry. Highlights include, our award winning work for JHI which has been clinically proven to reduce hospital referral by 58%. Our EGFR disease awareness campaign, which shaped national guidelines, and ensured patients received the correct medication at the correct time. And a series of industry firsts, from our pioneering CLM iPad eDetail Aid in China, to our breakthrough work in social media, and our globally recognised smart phone apps.
Internally, our focus has remained on building and retaining our culture #LYNXLife. As we continue to grow, it is our people that are key to our success. We significantly invest in our team to ensure they are equipped with all the tools they need to deliver exceptional scientific, strategic, creative, and innovative campaigns that truly make a difference. In 2014, we launched the unparalleled #LXAcademy, an internal training programme, to share knowledge, provide inspiration and develop our next generation of talented leaders. We also transferred our motto of #helpfulchange outside of healthcare by supporting the charity Born To Thrive. Rising over £30,000 for the charity and helping to send 43 children to school, and build three new classrooms to enable the children to finish their primary education.
All of this activity has seen us win many awards (totalling 72 so far) including one of our greatest accolades yet, Havas Agency of the Year and most recently PMGroup Communiqué Communications Consultancy of the Year.