Tag Archives: Good business

The future is bright

We believe that the future is bright, that health will improve and that progressive pharma will be successful. Led by emerging science, amplified by technology and powered by engaged patients.

The scale and impact of progress, will be at the discretion of a new breed of physician, the millennial HCP (mHCP). Digitally native, their number increases year-on-year.

Of course, they exhibit many of the traits of their predecessors; knowledge, empathy, ambition. We’re comfortable with the healthcare professional in them. But what about this other side – the millennial? What does it mean when your homework group included Google and Wikipedia? When you spent 14 months of your medical education online? And when you haven’t written by hand for more than a month?

Millennials are visual. They choose SnapChat, YouTube and Instagram. 72% of them use emojis to communicate their emotions – no language has ever grown more quickly.

Millennials are visual

Millennials are visual

Millennials embrace progress. 95% make positive associations with the word ‘change’. Their digital tools of choice are in a constant state of beta, as they look to optimise their digital being.

Millennials demand more. They believe big business should take as much responsibility as the government. And, as illustrated by the UK Government and Junior Doctor dispute, they believe in collective power.

It would be wrong to define this generation by their birth certificates, and to suggest that this population only includes those born after 1980. Instead, it is a generation that was forged in the last two decades as its members immersed themselves in a new world. Their habits and personalities have evolved with the technology around them. Put simply, they are digital.

In this world, insight, creativity and design are more important than ever. CREATIVE agencies have a critical role to play, aiding and supporting mHCPs to leverage the science and technology at their disposal.

Scientific knowledge has been, and always will be, the critical capability of physicians. The shift, is in their expertise and confidence with technology. And our opportunity is to recognise these new skills, supporting mHCPs in improving outcomes.

Capabilities

Capabilities

Much of the industry boasts an exciting pipeline of products. As we look to build these brands and partner with healthcare professionals, let’s not forget the millennial within them 😉

To find out more about the impact of the millennial generation on healthcare, sign up for the new white paper, podcast, and YouTube series from Havas Lynx at www.m-hcp.com

References
The Henry J. Kaiser Family Foundation. State Health Facts 2015. http://kaiserf.am/1VfEncN (Accessed May 2016)
Ofcom. Media Use and Attitudes Report 2015 http://bit.ly/1E3fFyO (Accessed May 2016)
Docmail. The death of handwriting. 2012 http://bit.ly/1srFRoG (Accessed May 2016)
Bangor University & Talk Talk Mobile. Linguistics Research. 2015. http://bit.ly/1HseRrW (Accessed May 2016)
Pepsi Optimism Project. 2008. http://bit.ly/1R6meY1 (Accessed May 2016)

Generation Now.

The Millennial HCP, by David Hunt

The impact of the millennial healthcare professional on our world.

Millennials are criticised as narcissistic, entitled and technology-obsessed, but our new campaign shows millennial healthcare professionals – mHCPs – in a different light. They have certainly grown up in a digital and interactive world, but have a strong social conscience, are entrepreneurial and are adept at communicating, collaborating and adapting to the world as they find it.

Through a series of in-depth interviews with medical students, academics, innovators, physicians, authors and patients from around the world, Generation Now identifies a new & inspired generation of healthcare professionals. It is a generation with different attitudes and ambitions to their predecessors, and it is a generation who will drive our industry forward and embrace innovation to offer improved outcomes for all.

In our new campaign, we outline key considerations for communicating and collaborating with this new generation, outlining how we can create effective healthcare campaigns that truly make a difference.

For more information on our YouTube & Podcast series, and our White Paper visit www.m-hcp.com

#LXAcademy
#MillennialHCP

Getting Better.

2016 Ambition, by David Hunt

Havas Lynx, formerly Creative Lynx, celebrates its 30th anniversary this May. Of all its achievements, I believe the greatest is just that – 30 years of great people, producing great ideas that have great outcomes.

Whilst the whole world has changed, and changed again, Havas Lynx has remained a valuable, expert and trusted partner to its many clients & friends. I believe in culture, I believe in values and I believe in people, and certainly Havas Lynx is blessed with the very best of these, but in addition, I believe thatsustained success requires evolution and it requires balance.

“Havas Lynx are not just preparing for the future, they are creating it” is undoubtedly my favourite endorsement in 2015, from a very generous PME Judge.

Our reputation was forged upon our prowess in digital, and whilst this remains at our heart, our success since joining Havas is based on our scientific, strategic and creative development. And whilst we have been maturing, so too has digital. Of course, we are all aware of how it has changed our lifestyle, our behaviours and our society. But behind the agency curtain, there has been an equally significant shift – digital is no longer the “Dark Arts”, it is no longer the playground of engineers. It is now about insight, ideas, innovation. And not the sort that requires code, but the exciting sort that requires imagination. The democratization of technology is another catalyst for change at Havas Lynx, and one that we are embracing as we enter 2016.

There is always a risk that you can stretch too far, ask too much of yourself & those around you, perhaps try that little bit too hard. In 2015 we were named Communiqué Communications Consultancy of the Year, but if we are honest at times we could have done a little less, a little better. You can always squeeze in one more opportunity, but should you? All agencies will be beaten, sacked & left by their loved ones, but to what extent will often be dictated by balance. Our priorities in 2016 will be our team, our standards and our existing partners. Building upon the #LXAcademy, and by combining our expertise in science, strategy, creativity & technology, this year we will deliver our best work yet.

But above all, I think we should enjoy 2016. We work in a great industry, alongside great people, that do great things. I’ve enjoyed Christmas, spending time with the family and re-charging the batteries, but I’m excited to be back doing what I do best, and not nearly enough people can say that – here’s to another good year.

Born to Thrive

Good Business, by David Hunt

Twelve months ago I was asked if instead of a festive greetings card, could we try and raise enough money to send 10 children to school in Africa. Of course, I was delighted to do something more meaningful than cards. This time of year can inspire the the very best from our society, and perhaps now we need it more than ever. 

Havas Lynx and Born To Thrive

Once again the team exceed my expectations, combining their passion & expertise to fund the education of 42 children, in just 2 weeks. They have since brought the total to 67 children. #High5ives

It should have come as no surprise to me, that repeating last year’s feat was not enough. Why fund individuals’ education, when you can build a school? This year, in support of Born To Thrive, we will build classrooms. How many? The target is one, but I certainly won’t be betting against a few more. #LYNXLife

I’m often asked about how hard it is to be CEO of Havas Lynx? Managing 200+ diverse experts? Preserving 30 years values & culture? And the answer is simple – it isn’t, at all. I have the best job in the world. I work alongside the most amazing people, doing amazing things. I don’t inspire them, they inspire me.

It is at this time of year that we receive gifts from our generous suppliers and contractors, instead this year please donate to https://mydonate.bt.com/fundraisers/havaslynx2 #BornToThrive

#ChangeForGood

Almost three years ago I attended my first Havas Health Global Leadership Meeting. The theme was, “Change Faster”. It was a brilliant meeting, incredibly inspiring and a fantastic first taste of the network. It entirely validated our decision to join, and had me ready to change the world.

Except, on returning to Havas Lynx, whilst I was now beset on change, I had no idea where to start. On the 6th of October, I’ll be hosting the Havas Health Global Leadership Meeting in Miami, with Cris Morton. So that delegates can avoid similar confusion, the theme this year is very clear: #ChangeForGood.

Since that first meeting in January 2013, Havas Lynx has gone from strength-to-strength; building capabilities, winning awards, hitting targets and producing work that makes a real difference. At the heart of this success is an agile agency culture. We’re responding to the needs of the market, the needs of patients and healthcare professionals and the needs of our team.

I’m sure that managing an agency has never been easy. Certainly Mad Men provides an indication of the trials and tribulations of a previous – and less moral – era. But today, agencies must blend extreme diversity, from traditional creatives to engineers and mathematicians. Moreover, they then need experienced heads alongside digital natives who are ready to turn the working world upside down. And all this against increasing austerity, fiscal pressure and ambitions established in a golden age.

Changes to the market have been as profound as those within our agencies. We’ve moved from manufacturing brands to earning them, as we’ve witnessed the profound impact of our behaviour. We’ve moved from engaging consumers to prosumers, as we start to understand social dynamics. We’ve started to use creativity to maximise outcomes, and not points of sale.

Healthcare professionals and patients have also changed significantly, in both their behaviours and their expectations. Agencies are challenged to build relationships through new means, and in new ways. The format of the idea can now be as important as the idea itself.

We’re incredibly lucky. The world is amazing. Fuelled by technology, it changes every day; it’s fascinating, interesting and challenging, in equal measure. Our success is born from changing faster
GLM Sporty Blog Image (2)

Independent Client Relationship Audit

Client relations, by David Hunt

I am terrible at receiving critical feedback, even when I’m sure it is intended to be constructive. In my defence I witness the passion, commitment & expertise of our teams, and take responsibility for their endeavours. Regardless, I know there is always room for improvement and as such Havas Lynx recently commissioned an independent study into our client partnerships, weaknesses and strengths.

Overall, the results were very positive, with all participants having both a high opinion of us, and a high intention to continue to partner with us.

Client Survey cropped

The top-line results included:

  • 100% think that Havas Lynx are pretty or very responsive
  • 100% would recommend Havas Lynx
  • 100% would envisage working together over the next twelve months

An executive summary by the auditors can be reviewed here.

More importantly, where can we improve:

  • As expected, given the fiscal pressure across the industry, we need to improve our financial rigour. Not necessarily reduce costs, but better explain them at the outset, provide financial commentary throughout and overall increase simplicity & transparency.
  • We need to get better at saying, “No”. The industry is increasingly complex, and I’m determined we become the communications agency that the specialists want to work with, by recognising our limitations and acknowledging their expertise.
  • We need to improve our creative product, which I entirely agree with. We’ve already appointed Tom Richards as Chief Creative Officer, with further investment to follow. As always, our goal is to be the best and we will get there sooner than expected.

Finally, I’m very grateful for the time and insight, from the participants. We exist in a busy world, so it is good to know our partners are also committed to our programme of continual improvement.

Tip Jar

Millennials, who’d have them?

Building an agency, by David Hunt

Born in 1980, I’m a borderline Millennial depending on your preferred interpretation. Regardless, I can still feel like an old man when it comes to Millennial engagement in the work place, which is why I’m so proud of our retention rate. Many agencies struggle to retain bright, ambitious talent, whereas at Havas Lynx, we prosper.

We believe Millennials want to make a difference and at Havas Lynx, we are committed to doing just that. We focus on improving patient outcomes; to drive commercial success for our partners. But our efforts don’t end with the client budget, we go much further. In 2015, we’ve already funded the education of 42 children in Africa.

We believe that Millennials want to exist within a vibrant community. #LYNXLife was launched to preserve and enhance our culture. It includes a tea lady, breakfast club and Summer Fun day offline, and Facebook and Instagram, online. To get involved, join us by following #LYNXLife.

Each year we conduct an internal survey.  Of 200+ participants 30 %  said professional development was their key priority. Many people challenge our investment in #LXAcademy accusing it of being excessive but I’d challenge us to spend more.

We try our best to shun excessive structure and hierarchy. Yes, the ultimate decision resides with the senior team but you won’t find us hiding in an office. To my knowledge, no-one at either Havas Lynx, or formerly Creative Lynx, has had their own office, and it’s my intention to maintain this record.

It’s up for debate how many of these principles are specific to Millennials and to me, it simply sounds like good business. But then again, maybe that’s just the Millennial in me.

Campervan