Global Healthcare Communications, By David Hunt
If you’re flown from Manchester to a far corner of the globe to lead a workshop and build digital expertise, you should be arriving with insight & expertise. You should be offering an opinion that counts, the room should be learning something new, and you must make a difference. In addition, without fail, every experience has also made a difference to me.
I arrived in Japan to develop expertise in digital communication. As lead facilitator it’s my duty to have the best case studies. That being said, it would have been impossible to top the work of Honda. They combined insight, innovation & cause to the benefit of their brand, customers, but ultimately society. On the 7th April 2011 Japan was struck by the tsunami. The devastation was catastrophic. The country desperately struggled to navigate communities & services around the area. In less than 24hrs, Honda had mapped working roads onto Google maps, allowing critical movement across the region. Inspired by this, my goal is to help big pharma demonstrate the same agility & conviction. For further information please watch the case study here.
Only recently I delivered a social academy in Scandinavia. It’s a region I have long admired for it’s innovation & ambition. In many ways the geography of the region implores a digital first approach, however the history & associated diversity, makes the whole endeavour far more complicated. As a region they will win. They will use digital communications, social media and technology to improve outcomes. At the heart of their success will be their culture, it inspires innovation. They are open to ideas, and encourage others. They explore the possibilities & lead with imagination, not rules. I’ve worked with a number of companies in the region, and enjoyed it every time.
We delivered our first true CLM initiative in 2008, I didn’t expect that, in just a few years, it would lead to CLM academies in Shanghai. I only hope the participants took the same value as I did. Being simultaneously translated is a unique experience, made more so with little or no feedback from the room. In the EU or US, the feedback is instant & rewarding – comforting, even easy, perhaps not always genuine. China is different. Every minute counts. The participants WANT knowledge, and it’s utterly inspiring. They’re not looking for occasional insight, but comprehensive detail they will employ religiously.
This Summer saw the inaugural Lions Health. As previously mentioned on this blog, there were a number of highlights. Of equal insight were the results of the awards. The overwhelming victors were from South America. Not only did they collect numerous awards, but there ideas were creatively outstanding & use of digital exceptional. We’re often guilty of assuming that the US or EU are the most technologically advanced. Perhaps our maturity and sophistication or rules & rigour actually stifle innovation & the improvements it can herald. In 2010 the Arab Spring used social media as a catalyst for seismic change. Motive & technology aligned. It re-affirms my belief in the power of morality & innovation. And as always, rewards travel & observation with learnings & insight.