Tag Archives: Agency life

Millennials, who’d have them?

Building an agency, by David Hunt

Born in 1980, I’m a borderline Millennial depending on your preferred interpretation. Regardless, I can still feel like an old man when it comes to Millennial engagement in the work place, which is why I’m so proud of our retention rate. Many agencies struggle to retain bright, ambitious talent, whereas at Havas Lynx, we prosper.

We believe Millennials want to make a difference and at Havas Lynx, we are committed to doing just that. We focus on improving patient outcomes; to drive commercial success for our partners. But our efforts don’t end with the client budget, we go much further. In 2015, we’ve already funded the education of 42 children in Africa.

We believe that Millennials want to exist within a vibrant community. #LYNXLife was launched to preserve and enhance our culture. It includes a tea lady, breakfast club and Summer Fun day offline, and Facebook and Instagram, online. To get involved, join us by following #LYNXLife.

Each year we conduct an internal survey.  Of 200+ participants 30 %  said professional development was their key priority. Many people challenge our investment in #LXAcademy accusing it of being excessive but I’d challenge us to spend more.

We try our best to shun excessive structure and hierarchy. Yes, the ultimate decision resides with the senior team but you won’t find us hiding in an office. To my knowledge, no-one at either Havas Lynx, or formerly Creative Lynx, has had their own office, and it’s my intention to maintain this record.

It’s up for debate how many of these principles are specific to Millennials and to me, it simply sounds like good business. But then again, maybe that’s just the Millennial in me.

Campervan

What makes Havas Lynx special?

The #LXAcademy, by David Hunt

“What is your point of difference?”, “Why should I work with you?”, or my personal favourite, “What makes Havas Lynx so special?” The answer is always the same – the people. But “people” does not just happen by chance. It takes investment, it takes values & it takes culture.

On the 30th of April we launched #LXAcademy 2015 at Manchester Town Hall. It was an awesome event, which reflected our commitment to, and investment in, skills development. Lucy May was inspiring as she discussed the opportunities for progressive change in healthcare with a commitment to a more holistic patient journey, fuelled by creativity. Dave Birss then followed with some phenomenal case studies that were deconstructed to their core, as we explored the discipline behind creativity. Dave beautifully illustrated the power of ideas to drive change across society. However, the greatest point of inspiration was the collective passion & expertise of the Havas Lynx community, with over two-hundred experts committed to Helpful Change in healthcare.

Over the next six months there will be over one-hundred sessions, covering Agency Fundamentals, through to Core Expertise and Thought Leadership. Not everyone in an agency has an eye for design, not everyone can use PowerPoint, and not everyone has a quality first approach – they should. The curriculum for Agency Fundamentals seeks to change this. Numerous articles and research papers discuss the most likely reason an agency would be sacked, and it’s almost always a lack of quality, attention to detail, or put another way – the fundamentals. The details count, and they are a priority for Havas Lynx.

I’d like to be a better CEO, and I’m sure that I am not alone in wanting to be better at the day job. We’ll be tackling payors and market access, content designed for a more social world, and the account teams will spend time with a restaurant manager to discuss silver service. It’s amazing the amount agencies spend on recruitment and salaries, and then neglect training and development.

The Thought Leadership programme will include discussing teamwork and marginal gains in a Formula One pit-lane, how an NHS Trust uses twitter to manage patient well-being and how the police negotiate with terrorists. All of the sessions are made available on YouTube, with last year’s #LXAcademy attracting 100,000 views, to further validate the quality.

Like all things the success of the #LXAcademy 2015 will be based on the people, the more they put in the more they will get out. As always, I’m happy backing the Havas Lynx community.