Making a Difference in Healthcare, Our Ambition for 2015
Agency Management, by David Hunt
Science, creativity & innovation afford us the opportunity to have a profound impact on people’s lives – we must take it.
There is no shortage of passion or courage to make a difference. There are however countless barriers. It is widely believed these barriers exist entirely in Pharma, as large organisations juggle safety & rigour with innovation & opportunity. However, I believe that the barriers to innovation are equally as prevalent in agencies & consultants, but more easily dismissed as we hide behind the usual excuses of rules, budget & proven proposals. Our strategy for 2014 sought to establish the most expert talent in our industry, in 2015 we intend to remove the barriers that typically distract agency teams from fulfilling their potential. #LYNXLife seeks to minimise frustrations & inefficiencies, and optimise expertise & focus.
The HAVAS LYNX family numbers over 200, in the UK alone. It includes a small senior team, supported steadfastly by the LYNX Leadership team of thirty, the LXLT. Our ambition remains – to be the most significant healthcare communications agency in Europe. To fulfil this ambition we must continue to bolster the team with senior appointments. At the end of 2014 Dr Vernon Bainton joined the team, and we intend to continue this trend with further key appointments across the creative studio and client facing team.
In 2013 we launched HAVAS LYNX MEDICAL, led by Dr Nick Broughton, which has gone from strength-to-strength, combining science, creativity & innovation – beautiful science. The team is fast approaching 20 and is set for a great year in 2015. Also in 2013, we launched HAVAS HEALTH SOFTWARE, led by Andy Stopford. Again the team has been hugely successful, developing the Care4Today platform. In 2014 we launched H4B Manchester, combining Pharma insight with consumer ideas. The H4B team have moved to new offices at 54 Princess Street, and are actively recruiting as we expand to meet market needs and demand. In 2015 we intend to launch HAVAS LIFE MANCHESTER, and complete our Havas Health family. The new agency will combine the heritage of the Havas Life network, with the creative & digital expertise synonymous with Manchester.
However, much like 2014 our key focus will be customer experience; across patients, healthcare professionals & clients. We’ll endeavour to provide the highest level service across every interaction, as we continue to build our agency through repeat business, referrals and recommendations.